You’re in good company

A few of the companies we’ve worked with.

Recommendations aren’t fixes

SEO work often ends in a report: pages search engines can’t read, templates that load slowly, markup that’s missing. The report joins a development backlog and waits, and the next release can undo the work that did ship.

Search has changed too: Google can open a results page with an AI-written overview, and AI assistants often answer with a few cited sources. Search work only counts once it’s live, and it has to survive every release after it.

What we work on

We make the changes in your code ourselves, or alongside your developers.

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Guides Choosing a heat pump Written by our heating engineers What to check in your home before you choose, from the engineers who fit them. Is your home ready? Running costs Book a survey
Title
Choosing a heat pump
Description
What to check in your home before you choose, from the engineers who fit them.
Headings
H1Choosing a heat pumpH2Is your home ready?H2Running costs
Links
GuidesBook a survey
Structured data
Articleby our heating engineers, with its image
For crawlers
index, follow

  • Pages search engines can read

    Crawling, rendering and indexing checked in the code, including sites built with JavaScript frameworks, so nothing technical keeps your important pages out of search.

  • A structure that makes sense

    Site structure, internal links, canonical tags, sitemaps and language versions, so search engines see what matters and how it fits together.

  • Clear facts about your business

    Structured data that matches what’s on the page, generated from your own product or service data, and the same details about your business wherever they appear.

  • Fast, stable pages

    Speed measured for real users and fixed in the code. Performance & Optimization →

Search work that survives the next release

One release can hide a site from search: a stray noindex tag, a lost redirect or a template that stops rendering. So the checks belong in your release pipeline.

  • Checks in every release

    Automated tests for what search depends on: pages that should be indexed, titles and canonical tags, redirects, structured data and speed. A release that would break one stops before it goes live.

  • Redesigns planned for search

    Every old address mapped to its new one before launch, the move checked on the day, and search data watched closely in the weeks after.

Planning a rebuild? Web & App Development →

Measured where people search

Rankings are only part of the picture. We report what changes, from sources you can check yourself:

  • Google Search Console, including how often your pages appear in AI Overviews and AI Mode
  • Bing Webmaster Tools, including how often your pages are cited in Copilot and Bing’s AI answers (a report still in preview)
  • Visits from AI assistants in your analytics, and the inquiries or sales that follow
  • A fixed set of your customers’ real questions, asked in AI assistants on a schedule, to see whether you’re cited and described accurately
Sample questions, asked on a schedule
  • “Which heat pump suits an older home?”Cited
  • “Do heat pumps work in cold weather?”Mentioned
  • “What does a heat pump survey include?”Cited
  • “Who can install a heat pump near me?”Not yet

AI answers can change from one asking to the next, so we read the trend, not a single answer.

Start with what’s in the way

We start with a review of your site, its search data and its code, and agree what to measure. You get a short list of fixes, ranked by likely effect and effort, and we build the first ones ourselves. What the measures show decides what comes next.

Work with us as a dedicated team, on a fixed price project or a mix of both. Compare engagement models →

A sample short list, ranked by likely effect and effort
  1. Open the category pages to crawling
    Effect
    Large
    Effort
    Small
    Built by
    Us
  2. Give each product page its own title
    Effect
    Medium
    Effort
    Small
    Built by
    Us
  3. Add structured data from the product catalog
    Effect
    Medium
    Effort
    Medium
    Built by
    Your developers, with us
  4. Speed up the page template on phones
    Effect
    Medium
    Effort
    Large
    Built by
    Us

Questions worth asking

Is AEO or GEO different from SEO?

Mostly not. Google says work for its AI features is still SEO. The differences are in the details: other assistants use other crawlers and indexes, and each is measured in its own way.

Do we need an llms.txt file?

Not for Google: it says Google Search ignores the file, which neither helps nor harms. Some other tools read it, so we add one only where a tool you rely on uses it.

Should we block AI crawlers?

It’s a business decision, and it can be made crawler by crawler. Google also offers a Search Console setting that keeps a site out of its AI features in Search, though a site that uses it gets no traffic from them.

Can you guarantee rankings or citations?

No, and no one can: Google says indexing and serving aren’t guaranteed. We remove what’s holding your site back and measure what changes.

Will a redesign hurt our rankings?

It can, when addresses change without redirects or content is lost. We plan the move before launch and watch it closely after.

Let’s do it better

Tell us about your site and where you’d like to be found. We’ll look at what’s in the way and suggest a sensible first step.

Thanks, we’ll be in touch soon.

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